Stay up to date with my wine sips, jaunts, offerings & events!

Bi-Weekly Newsletter: Subscribe Now
December 7, 2015

To Pair or Not to Pair, That is the Question #MWWC21

*This post is being entered in the Drunken Cyclist’s Monthly Wine Writing Challenge. See more details here. The winner last month was Jim van Bergen of JVB Uncorked. He won with this post on the topic of “variety”.  Jim also selected the topic of “pairing” for this month’s challenge.  Enjoy!

**Please vote HERE!

“Pairing” is a very popular topic on wine blogs. This past month, every other blog seems to have a post on “Turkey Friendly Wines” or “Wines to Pair with your Thanksgiving Meal”, etc. Wine pairings are everywhere: wine pairing dinners at local restaurants, food pairing suggestions in an eblast from a local wine store, articles in food and wine magazines, etc. However, it is my belief that regular people don’t give two shits about wine pairings. This obviously does not include somms, people in the business, wine students, or aficionados. We (usually) do care. We understand how and why the Champagne brings out the briny, salty seawater in the oyster. We understand why a high acid pinot makes a nice foil to that piece of grilled salmon. When I dine out in my native Los Angeles, I love to read through the full food and wine menus to get a sense of what was going on in the minds of the chef and the somm when they created those menus. Why did they make the decisions they made? How do the wine selections complement the food and how can I maximize the relationship of the two (without breaking the bank)?

Newsflash: most people are more than happy to drink Yellowtail, Kenwood, Gallo, Blackstone, Sutter Home, Barefoot, etc. These all fall in that $5-$8/bottle sweet spot for grocery store wines. This, my friends, is most of America. They pop into the market to pick up fixins’ for dinner and grab the $7.99 bottle of red wine on the end cap of the wine aisle. Done. It was a 5-second decision that had nothing to do with how the wine would work with the fat content of the steak they were making. And I think that’s ok. I’m not gonna lose sleep over it. I’m not gonna hang my head in shame of my American wine-drinking brothers and sisters who ignore the ridiculous notion that food and wine must ALWAYS be consumed with the purpose of elevating the experience.

Everyone has a different experience with wine, and I can’t expect them all to be connoisseurs. That is one thing that I will call out some of my fellow wine bloggers and fellow wine students on: they focus too much on the high-end. Sure, good (and usually expensive) wine is awesome. There really is some insanely delicious stuff out there in the high-end market. But I find that the more people know about wine and study wine, they tend to leave behind the more “pedestrian” wines. There is something about drinking a light and refreshing Frascati out of a simple cup with a simple pasta dish while in Rome/Lazio. Or going over to a friends house for dinner and enjoying their favorite homemade comfort food dish with a cheap ass bottle of wine. Those are experiences and they are part of life. I don’t ever want to turn into that wine person who lambastes people’s choices of wine the second you leave their house, or who bad mouths their friend who served Cooks “Champagne” for their wedding toast. Wine is not as important to all people as it is to you. Get over it.

In my opinion, context is everything. For example, the other night I made a PB&J sandwich for dinner. Why? Because I was hungry, because I had nothing else in the house, and because I felt like it. I also drank a glass of bubbly with it. And it was fucking delightful. I didn’t consciously “pair” the sandwich to the bubbly (obviously). I just wanted both, and didn’t give a shit if it paired correctly or what people would think about it. On the other hand, I might cook a nice meal of chicken picatta on another night, and enjoy that with a creamy Carneros Chardonnay or a white Burgundy. Context.

The bottom line is that most of the time, I am NOT pairing my food and wine. Most of the time I eat what I want to eat and drink what I want to drink. Sometimes it’s just about what bottle we have open from last night and what protein is sitting on a plate defrosting in my fridge. It’s as simple as that.

Somehow this post ended up as a rant on some level…oops! But hey, sometimes you’ve gotta just voice your mind and live unabashedly. The more I learn about wine, the more I want to maintain my belief that Wine is Democratic. It is for everyone and meant to be enjoyed by everyone.

I hope you enjoyed this post. If you’re looking to Up Your Wine Game and Drink Better, consider booking a private in-person or virtual wine tasting experience.
Brianne Cohen Wine Educator
Brianne Cohen is a Los Angeles-based certified sommelier, wine educator, consultant, and writer.

Brianne has educated and entertained over 10,000 people through her in-person and virtual wine tasting experiences.

Brianne holds the WSET (Wine & Spirits Education Trust) Diploma certificate, one of the most coveted wine certifications in the world. When she’s not helping people Up Their Wine Game, she can be found judging at international wine competitions

Brianne aims to make wine approachable and conversational, to surprise and delight with unexpected wine finds, and to give people knowledge (and confidence) about wine in their everyday lives.

Connect With Brianne →
Sample Policy

As a wine writer, I frequently accept samples for review on my  website and on my social media channels. Please contact me at to discuss sending samples for review. I promise to always be honorable with the samples. I will evaluate all wines in good tasting settings and with no distractions.

All reviews are my opinions, and mine only. Because of the volume of samples I receive, I cannot promise that all samples received will be reviewed, but I will do my best.

Brianne Cohen Favicon

Recent Posts

Stay up to date on my wine sips, jaunts, offerings & events

As a thank you, I'll share with you answers to my 5 Most Common Wine Questions!
Women’s Business Enterprise National Council
Site Credit: MADE BY WMN
Brianne Cohen Logo
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram