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Get in the Game

Los Angeles Sporting Events

Why Wine?

Like food, wine is a connector. It is best enjoyed with others. Wine is a sensory experience that allows us to share our likes, values, and enjoyment.

We’re excited to share how our team can support you with interactive, engaging wine tasting experiences as Los Angeles prepares to host some of the world’s biggest sporting events.

As the city gears up for the 2026 NBA All-Star Game, 2026 U.S. Women’s Open, the 2026 World Cup, the 2027 Super Bowl, and the 2028 Olympic and Paralympic Games, we’ve developed a dedicated “Get in the Game” suite of wine and hospitality services designed specifically for the scale and expectations of these high-profile moments.

Start Planning Today →

Who We Are

Brianne Cohen Wine & Events is a woman-owned business led by a certified sommelier and wine educator, offering interactive wine experiences for corporate, association, and social groups. We work with a roster of certified sommeliers—predominantly women—and when possible, we proudly spotlight diverse-owned wineries, including Black, BIPOC, LGBTQ+, and women-owned and made wines.

Our approach blends hospitality expertise with event production know-how, ensuring wine isn’t just served—it’s intentional, seamless, and adds measurable value to the guest experience.

Proud Member of LA Tourism

Our “Get in the Game” Event Services

We partner closely with event producers, agencies, venues, and sponsors to deliver elevated wine experiences for:

❖ VIP lounges & hospitality suites
❖ Sponsor activations
❖ Fan zones
❖ Client entertainment & off-site events

Experiences can include:

❖ Live Action Wine Stations (during cocktail receptions)
❖ Curated Food & Wine Pairings (for seated dinners)
❖ Sommelier-Led Wine Tastings (interactive or classroom-style)
❖ Wine Tasting Excursions (for off-sites or incentive programs)
Get in the Game - Event Inquiry →

*Each experience is customized to the event’s theme, audience, and venue.

A Quick Note on Venues & Alcohol Restrictions

One of the most common questions we hear is: “Can we work with you if our venue doesn’t allow outside alcohol? The answer is yes—absolutely. When alcohol cannot be brought in, we collaborate directly with the venue’s existing wine list to design a customized experience that aligns with your goals, brand, and guests. We regularly activate at hotels, restaurants, private event spaces, and large public sporting venues, and are well-versed in navigating these parameters smoothly.

Clients

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